河西走廊区域旅游开发研究  

Regional development of tourism in Hexi Corridor

作　　者：焦世泰[1] 

机构地区：[1]百色学院经济与旅游管理系,广西百色533000

出　　处：《西北师范大学学报（自然科学版）》2011年第6期110-115,共6页Journal of Northwest Normal University(Natural Science)

基　　金：广西哲学社会科学"十二五"规划项目(11CSH017);百色学院重点科研资助项目(2009KA04)

摘　　要：在分析河西走廊旅游资源特征和旅游产品开发的基础之上,运用旅游市场调查和旅游地空间分析的方法,对旅游者行为和旅游地空间竞争进行综合分析.结果表明,文化遗迹是吸引国外和省外游客的首要因素,省内游客关注河西走廊的休闲度假旅游产品;河西走廊旅游形象在旅游者感知意象中,以石窟艺术、丝路文化、宗教文化、边塞文化组合成的多元文化、浩瀚苍凉的自然景观和风味饮食为主要构成背景;河西走廊与周边区域的旅游竞争较为激烈.基于上述分析,构建了河西走廊区域旅游总体形象.为了促进河西走廊区域旅游的良性发展,必须深度挖掘旅游资源,构建一体化的旅游地域空间结构,采用整体联合推进的营销策略,构建一体化旅游信息平台和构建区域旅游战略联盟四个层次进行优化开发.By analyzing the characteristics of the Hexi Corridor tourist resources and tourism product development based on the use of travel and tourism market research methods of spatial analysis,the behavior of tourists and spatial competition of tourism are made a comprehensive analysis.The results show that cultural heritage is the primary factors to attract foreign tourists and outside the province,the tourists in province are concerned about the Hexi Corridor leisure tourism products;Hexi Corridor tourist image in the perception of tourists to cave art,the Silk Road culture,religion and culture,is combined into a frontier culture,cultural diversity,vast and desolate landscape composition and flavor of food as the main background;tourism competition between Hexi Corridor and the surrounding areas is more intense.Based on the above analysis,the overall build of the Hexi Corridor region tourism imageis put forward.In order to promote the sound development of tourism,tourism must dig deep to build an integrated tourism area spatial structure,combine with the overall marketing strategy to promote,build an integrated tourism information platform for regional tourism and to build strategic alliances to optimize the four levels development.

关 键 词：河西走廊 区域旅游 开发 

分 类 号：F592.7[经济管理—旅游管理]