新媒体环境下突发公共事件的信源管理研究  

A Study on Information Source Management of Public Emergency in the New Media Environment

作　　者：谢耘耕[1,2] 徐颖[1,2] 

机构地区：[1]上海交通大学人文艺术研究院 [2]上海交通大学新媒体与社会研究中心

出　　处：《新闻与传播研究》2011年第4期58-67,110,共10页Journalism & Communication

摘　　要：随着新媒体的发展,大众传播的信道不断扩张,信源主体从传统的大众媒介及其控制机构逐步扩张到公众个体层面,给我国突发公共事件的传播与应对提出了挑战。本文通过对2009、2010年发生的132起国内影响较大舆情热点事件进行质化和量化的分析研究,提出政府加强突发公共事件信源管理的建议:一是加强舆情监测与研判,及时应对;二是加强政府公信力建设,探索公共管理与网络信源的良性互动机制;三是优化信源管理,为信息传播提供保障;四是通过议题管理有效引导舆论,强化信息证实能力;五是加强互联网管理,治理网络虚假信息。With the development of new media,the information channels of mass communication have been gradually expanding,which causes the information sources expending from the mass media and its supervised organizations to the public,and brings challenges to the spread and reply of the public affairs.This study combines qualitative and quantitative research methods to analyze the 132 important cases which were related to public opinion and occurred in 2009 and 2010 in total,and offers the following suggestions about information source management in public emergencies to the government.First,to strengthen the monitoring of public opinion to deal with public emergencies in time.Secondly,to improve the credibility of the government,and explore a positive interaction between public management and Internet information sources.Thirdly,to optimize the management of information source as an important step for ensuring the information transmission.Fourthly,to promote the competence of issue management and the capacity of information confirmation to guide public opinion effectively.The last one,to improve the Internet management,especially in the governance of false Internet information.

关 键 词：突发公共事件 管理研究 信源 媒体环境 政府公信力 良性互动机制 大众传播 信息传播 

分 类 号：G203[文化科学—传播学]