基于TOWS分析的旅游后发地区发展战略选择——以广西都安瑶族自治县为例  

An Application of TOWS Method in the Strategy Planning to Underdeveloped Tourism Area——A Case Study of Du'an County in Guangxi Province

作　　者：赵立禄[1] 段文军[1] 

机构地区：[1]桂林理工大学旅游学院,桂林541004

出　　处：《广西经济管理干部学院学报》2011年第4期70-75,共6页Journal of GuangXi Cadres College of Economic and Management

摘　　要：通过深入剖析广西都安瑶族自治县旅游发展所面临的优势、劣势、机会、挑战,并结合TOWS矩阵的战略制定方法,就如何发展都安旅游业提出战略举措,以期为都安旅游业的科学发展提供理论指导。The article gave a thorough analyisis on strengthws and weaknesses,opportunities and threats in developing tourism in Du＇an,Based on the ananlysis.and TOWS method was applied to strategy planning,At last some strategies were put forward for developing tourism in Du＇an.

关 键 词：TOWS矩阵 旅游后发地区 发展战略 

分 类 号：F590.3[经济管理—旅游管理]