基于GPS数据的旅游者活动节奏研究  

Study on Tourists’Rhythm of Activities Based on GPS Data

作　　者：黄潇婷[1,2] 马修军[3] 

机构地区：[1]山东大学管理学院旅游管理系,山东济南250100 [2]山东大学历史文化学院,山东济南250100 [3]北京大学信息科学技术学院,北京100871

出　　处：《旅游学刊》2011年第12期26-29,共4页Tourism Tribune

基　　金：山东省博士后创新项目专项资金(201003098);山东大学自主创新基金(2010GN019)和山东大学管理学院青年博士科研基金项目资助~~

摘　　要：旅游者的移动很早就引起了研究者的关注,但是基于二手统计数据的宏观和中观尺度的旅游流研究较多,而关注旅游者微观个体时空行为的研究相对较少。文章以生物节律和时间地理学为基础理论和研究方法,以2010年12月在北京颐和园完成的GPS调查数据和日志调查数据为基础,研究旅游者在景区空间尺度内的活动过程、节奏和规律。GPS追踪数据真实准确地记录了旅游者活动过程,为研究者更好地理解和分析旅游者活动节奏和规律提供了数据基础。基于GPS数据的旅游者活动节律研究结果能够为旅游者行为质量评价、旅游者行为修正与优化和旅游景区动态管理等提供理论指导。Tourists＇ movement aroused the concern of researchers long ago, but more studies of tourists flows are concentrated on macro and meso scale based on second-hand statistical date while studies concerning about tourist behavior on individual spatialtemporal level are relatively few. Recently, tourist tracking technology based on LBS has developed rapidly, which could provide clients location service and produce lots of backstage data supplying researchers with tourists＇ behavior data. The paper, with biological rhythm and time geography as basic theory and study methods, studies tourists＇ process of activities, rhythm and regulation within spatial scale of scenic areas based on GPS survey data and daily survey data completed in Summer Palace, Beijing in December, 2010. GPS tracking data truly and accurately record the process of tourists＇ activities, providing data basis for researchers to better understand and analyze tourists＇ rhythm of activities and regulation. The study results can provide theoretical guidance for the evaluation of tourists＇ behavior quality, behavior modification, optimization and dynamic management of scenic spots

关 键 词：GPS追踪数据 旅游者行为 旅游活动节奏 颐和园 

分 类 号：F590[经济管理—旅游管理]