家庭旅游决策研究的中国化理论视角与分析思路  

Perspective of the Theory of Localization in the Study of Family Travel Decision-making and Train of Thoughts for Analysis

作　　者：白凯[1,2] 符国群[2] 

机构地区：[1]北京大学光华管理学院,北京100871 [2]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《旅游学刊》2011年第12期49-56,共8页Tourism Tribune

基　　金：国家自然科学基金(40901077/70572021);陕西省软科学项目(2010KRM96)共同资助~~

摘　　要：家庭作为社会结构的基础单元,一直是社会科学领域的重点研究对象。比较而言,国外旅游研究领域虽长期重视家庭旅游决策研究,但其理论成果的本土化应用仍值得质疑,重要原因之一是不同社会文化背景下消费者行为内涵与表现的独特性。由此,文章在国外相关研究成果的分析上提出了家庭旅游决策研究的本土化理论视角(现象学视角———发现问题;社会学与心理学视角———提炼与解析问题;管理学视角———解决问题)与分析思路(家庭结构;意识形态;内容与结构组成)。以期该命题的中国本土化研究能归于本源,凸显中国本土社会文化下家庭旅游决策行为的基本风貌。As the basic cell in social structure, family has always been an important object for research in areas of social science. Comparative speaking, although foreign researchers have laid stress on the study of family travel decision - making for a long time, their localized application as theoretical results is still dubious. One of the important reasons is the uniqueness displayed in the connotation of consumers＇ behavior under different sociocultural background. Therefore, the paper, based on the analysis of overseas relevant study results, puts forward the perspective of localized theory in the study of family tourism decision-making （ phenomenological perspective--finding problems; perspective of sociology and psychology--refining and analyzing problems; perspective of management science-- problem solution ） and train of thoughts for analysis （family structure; ideology; content and structure composition） so that family travel decision-making can show its basic style and characteristics under the background of China＇ s localized socioculture.

关 键 词：家庭旅游决策 本土化 研究视角 分析思路 

分 类 号：F590[经济管理—旅游管理]