农民工返乡创业意愿影响因素实证研究——基于江西省262名返乡创业农民工的调查数据  

Research of Impact Factors on Migrant Workers' Entrepreneurial Intentions Back at Home:Based on TPB Theory and 262 Micro-survey Data of 17 Countries in Jiangxi Province

作　　者：熊智伟[1,2] 王征兵[2] 

机构地区：[1]江西师范大学国际教育学院,江西南昌330022 [2]西北农林科技大学经济管理学院,陕西杨凌712100

出　　处：《统计与信息论坛》2011年第11期103-108,共6页Journal of Statistics and Information

摘　　要：基于TPB理论和江西省17个县262名返乡创业农民工的有效样本数据,利用因子分析和结构方程模型,从主观规范、创业态度、感知行为控制三个变量来探讨其对返乡农民工创业意愿的影响。实证研究发现:中国农民工创业正处于生存型创业和机会型创业并立状态,并有逐步向机会型创业过渡的趋势;农民工在形成创业意愿时更加重视家庭成员的意见。This article uses factor analysis and structural equation model and adopts subjective norms,attitude toward entrepreneurship and perceived feasibility to explain migrant workers＇ entrepreneurial intention based on the TPB theory and 262 micro-survey data of 17 countries in Jiangxi Province.This study shows necessity-driven entrepreneurship and chance-driven entrepreneurship is an essential part of Chinese migrant workers entrepreneurship,and the importance of chance-driven entrepreneurship is increasing.Migrant workers more reference opinions of family members,when they are forming entrepreneurial intention.

关 键 词：农民工 计划行为理论 创业意愿 影响因素 

分 类 号：F224.0[经济管理—国民经济]