浅析当前浙江省医药企业社会责任的现状——以公司网站内容为视角  

Analysis on Current Status of Pharmaceutical Companies' Corporate Social Responsibility in Zhejiang Province—Based On the Content of Company Web Site

作　　者：裘梦佳[1] 彭蒙蒙[1] 林贤丰[1] 刘婵娟[2] 

机构地区：[1]温州医学院第一临床学院,浙江温州325035 [2]温州医学院社科部,浙江温州325035

出　　处：《中国医学伦理学》2011年第5期647-648,669,共3页Chinese Medical Ethics

基　　金：浙江省哲学社会科学规划办项目(10CGYD60YBQ)

摘　　要：目的探讨目前医药企业对企业社会责任(CSR)的概念认知及其发展水平,针对现状作出相应的分析使其深化认识,提高履行企业社会责任的理性自觉。方法通过对五家医药企业网站的内容分析,一个小组制定一张关键词列表,包括10个使命关键词和10个核心价值观关键词,然后分析并分配到Lerbinger的CSR金字塔模式中。结果使命关键词主要体现经济职能;价值关键词支持减少社会成本。结论医药企业在全面深刻剖析企业社会责任之后,在履行其基本经济职能的同时,必须沿着Lerbinger CSR金字塔模型逐级向上发展。Objective：Explore and discuss the current status of pharmaceutical company＇s understanding of the concept of the corporate social responsibility （ CSR ） and their levels, propose some measures to deepen their understanding and to improve the self - consciousness of CSR. Methods： A list of key words including 10 mission keywords and 10 core values keywords was made by each group, and then was assigned to a level of Lerbinger＇s pyramid of CSR schema by the content analysis on five pharmaceutical companies web pages. Results： Mission keywords focus on economic function; value keywords support minimizing social costs.Conclusion：A pharmaceutical company must up develop along the Lerbinger＇s pyramid of CSR with understanding its CSR and implementing its basic economic functions.

关 键 词：企业社会责任 医药企业 经济职能 社会成本 医学伦理 

分 类 号：R195[医药卫生—卫生统计学]