基于体验经济视角的乡村旅游产品开发研究  

Research on the Development of Rural Tourism Products Based on Experience Economy

作　　者：吕丽辉[1] 李明辉[1] 

机构地区：[1]杭州电子科技大学管理学院,杭州310018

出　　处：《哈尔滨商业大学学报（社会科学版）》2011年第6期100-104,共5页Journal of Harbin University of Commerce:Social Science Edition

基　　金：浙江省教育厅项目(Y200909100);国家自然科学基金青年科学基金项目(70902047)

摘　　要：乡村旅游产品与体验经济有天然的耦合性,满足了旅游者对五种类型体验活动的要求。从体验经济视角出发,分析体验型乡村旅游产品的价值缺失表现,构建产品开发模式,从彰显个性化、增强可参与性、整合相异感官刺激、满足目标群体的层次结构、提高服务品质五个方面提出有针对性的产品开发策略。The natual coupling between rural tourism product and experience economy exactly satisfies the tourists on the five styles of experience. Through analyzing the missing experience value on the current experience -type rural tourism products based on experience economy, a pattern of the development of rural tourism products is built. Based on the pattern,thepaper proposes a series of targeted product development stratey including reflecting the personality,enhancing the participation,multi - sensory stimulation,strengthening the integrity、 improving service quality.

关 键 词：体验经济 体验活动类型 乡村旅游产品 开发 

分 类 号：F590.7[经济管理—旅游管理]