基于承压强度的滨海旅游行为分异特征  

Study on Differential Characteristics of Coastal Travelling Behavior Induced by Pressure Strength

作　　者：许春晓[1] 姜漫[1] 田媛[1] 王洁[2] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]湖南第一师范学院,湖南长沙410002

出　　处：《广东海洋大学学报》2011年第5期42-47,共6页Journal of Guangdong Ocean University

基　　金：教育部人文社科基金项目"重游现象及其形成机制研究"(09YJA790069)资助

摘　　要：在强调幸福的时代,承压强度和旅游行为的关系是值得特别关注的问题。以减压作用明显的滨海旅游目的地为对象,用演绎方法确定压力层次结构,以指标层问题设计测试语句,采用问卷工具以抽样调查手段获得基础数据,通过德尔菲法结合层次分析法得到承压强度值,采用聚类方法得到承压强度的人群类型,利用单因素方差分析和多重变量的交叉列联表分析,发现3种承压强度的人群类型在出游动机、获取信息途径、开支预算、目的地偏好、交通类型5个方面存在显著分异,在出游方式偏好、旅游社选择、旅游住宿3个方面分异不明显。根据研究结论进行管理思考,得到了一些有益的启示。In the era of emphasizing happiness,the relationship between pressure strength and tourist behavior has became a prevalent issue which has caused widespread concerns.By investigating the coastal tourism destinations which have great decompression effect,this paper adopts deductive method to determine the Hierarchy of pressures as well as design test statements by the bottom layer.Delphi method and AHP are used to gain the values of pressure strength and K-means cluster analysis to get the types of tourist of different pressure strength.Then by using ANOVA as well as Multiple Response Cross tabs,three different types of people show the significant differential characteristics on motivation,ways to gain tourism information,expenditure budget,destination preferences and travel vehicle,but little on ways of travelling,choice of tour agency and travel accommodation.Finally,according to the conclusion,some suggestions on tourism management are proposed.

关 键 词：滨海旅游 承压强度 旅游行为 

分 类 号：F59[经济管理—旅游管理]