当今中国标志设计中的“中国特色”式问题  

Issues with "Chinese Characteristics" in Present Chinese Logo Design

作　　者：何靖[1] 

机构地区：[1]徐州师范大学,徐州221116

出　　处：《包装工程》2011年第24期98-101,共4页Packaging Engineering

基　　金：徐州师范大学人文社会科学研究基金项目阶段成果(09XWB38)

摘　　要：运用案例分析的方法,归纳出我国标志设计中3个显著存在的"中国特色"式问题,即滥用中国元素、造型承载太多的含义、图形表现的趋同化等,进而分析了出现这些问题的原因。在此基础上,提出了中国标志设计应该在适应时代特色,彰显中国现代设计文化的同时,充分尊重标志设计自身的规律,回到品牌和产品本身的观点,对中国标志设计的理论与实践起到一定的指导作用。It concluded three significant issues by the method of case analysis,such as the abuse of Chinese elements,modeling carrying too much meanings,the convergence of graphics performance,and other issues with Chinese characteristics and style,and analyzed the reasons for these issues.On this basis,it proposed that the Chinese logo design should adapt to the characteristics,and reflect the Chinese culture,modern design,fully respecting the laws of their own logo design,backing to the brand and the product itself.All these conclusions have some guidance in the theory and practice of Chinese logo design.

关 键 词：中国 标志设计 中国特色式问题 

分 类 号：J524.4[艺术—艺术设计]