基于顾客效用的物流服务水平决策  

The Decision of Logistics Service Level Based on Customer Utility

作　　者：陈燕琴[1] 

机构地区：[1]福建船政交通职业学院,福建福州350007

出　　处：《物流科技》2011年第12期81-84,共4页Logistics Sci-Tech

摘　　要：从顾客的角度出发,以物流服务效用为基础,通过建立企业利润与物流服务水平、物流服务价格的关系模型,分析了物流服务水平与顾客效用的关系,进一步帮助物流企业确定合理的物流服务水平及其相应的价格,最终更好地满足顾客的需求和获得更大的利润。From the point of view of the customer, this paper establishes the model of the relationship between profit, logistics service level and logistics service price on the base of logistics service utility. It also analyzes the relationship between logistics service level and customer utility, in order to help the enterprise to determine the reasonable logistics service level and the corresponding price, and ultimately to meet customer needs and to obtain greater profits.

关 键 词：物流服务水平 物流成本 顾客效用 物流服务价格 

分 类 号：F252.2[经济管理—国民经济]