PVC糊树脂产品市场营销创新的探讨  

Discussion of marketing innovation for PVC paste resin product

作　　者：李永忠[1] 

机构地区：[1]中盐华湘化工有限责任公司,湖南郴州423041

出　　处：《中国氯碱》2011年第11期39-41,共3页China Chlor-Alkali

摘　　要：论述了产品市场营销创新概念的必要性和内容。针对PVC糊树脂产品的营销现状提出了应对措施。The necessity and contents of the innovation concept of product marketing were introduced.The counter measures were put forward for PVC paste resin sales status.

关 键 词：PVC糊树脂 营销创新 策略 

分 类 号：F426.72[经济管理—产业经济]