中国中部地区群众体育锻炼、消费模型的实证研究——基于有序probit回归模型的研究  

Analysis on Mass Sports Participation and Consumption Model in Central Region of China — Research based on Ordered Probit Regression Model

作　　者：翟水保[1] 宁科[2] 

机构地区：[1]西北政法大学体育部,陕西西安710063 [2]陕西教育学院体育部,陕西西安710061

出　　处：《体育科学》2011年第12期21-29,共9页China Sport Science

基　　金：陕西省教育厅科学研究项目(11JK0456;2010JK048)

摘　　要：采用文献资料调研、数理统计、问卷调查等方法对中部地区群众参与体育运动频率和体育费用支出进行分析,研究社会人口变量以及经济变量在群众参与体育运动的频率和体育运动消费的次数中所起的作用,及其各分类变量对群众参与体育运动与体育消费支出的影响;研究结果显示,不同性别、年龄、教育程度、收入、职业、家庭类型等人群变量都会对体育运动的参与频次与体育消费产生影响。The purpose of this study is to make analysis on sports expenditure and mass participation frequency in sports in central region of China and role of sociodemographic variables and economic variables in mass participation frequency in sports and sports consumption, and all the variables on mass sports participation and consumption. Method.. Through using the method of literature review, mathematical statistics and questionnaire, this paper makes analysis on factors of mass participation in sports activity and sports expenditure. The result shows that different gender, age, education background, income, occupation, family type have influence on sports participation frequency and consumption. The research result can provide theoretical support for mass sports development and sports industry strategy in China.

关 键 词：体育运动 体育消费 有序PROBIT模型 

分 类 号：G80-32[文化科学—运动人体科学]