论微博与传统媒体的融合  

On the Integration of Micro-Blogging and Traditional Media

作　　者：王欢[1] 张静[2] 

机构地区：[1]北京邮电大学马克思主义教学与研究中心,北京100876 [2]北京邮电大学经济管理学院,北京100876

出　　处：《情报杂志》2011年第12期27-31,共5页Journal of Intelligence

基　　金：教育部基金项目"基于移动通信网的手机文化研究"(编号:08JA840003)

摘　　要：微博作为一种新的信息传播方式使人们能够更加方便、快捷、全面的认知各种信息。从微博本身的传播特征及传播模式出发,充分考虑人们接受与认知信息的习惯,总结出微博对传统媒体的挑战,认为传统媒体从速度、广度方面应充分学习微博,将微博作为其信息源之一;而微博也要借助传统媒体的深度及公众的高认同度来提升其知名度与可信性,最大程度地促进微博与传统媒体的融合,创造良好的舆论环境。Micro-blogging, as a new way of dissemination of information, enables people to acknowledge information more easily, effi- ciently and comprehensively. This paper, based on spread features and the spread mode of micro-blogging and considered people ＇ s habits of accepting and acknowledging information, summaries out challenges of micro-blogging on traditional media, and thinks that traditional media should fully learn from micro-blogging in speed and breadth and see micro-bloggingit as one information source. At the same time, micro-blogging also should upgrade its visibility and credibility with traditional media of depth and the public of high identity, and should promote, to maximum degree, the integration of micro-blogging and traditional media and create good public opinion environment.

关 键 词：微博 传统媒体 信息传播 

分 类 号：G350[文化科学—情报学]