基于隐匿身份视角的C2C交易市场进化博弈分析  

Evolutionary Game Analysis of C2C Market Based on Perspective of Concealing Identity

作　　者：刘国巍 杜蓉[1] 

机构地区：[1]哈尔滨工程大学经济管理学院,哈尔滨150001

出　　处：《情报杂志》2011年第12期182-186,共5页Journal of Intelligence

基　　金：黑龙江省自然科学基金项目"电子商务信用风险预警系统研究"(编号:F201003)

摘　　要：以进化博弈的复制动态方法为工具,基于隐匿身份视角构建C2C交易市场进化博弈模型,从理论上分析C2C电子商务交易市场中,卖方群体是否隐匿身份与买方群体是否追究责任的策略选择问题。分析结果表明,通过调整卖方违约处罚力度,奖励买方监督、举报卖方欺诈行为等措施,可以达到理想的稳定策略,改变以往买方因卖方隐匿身份而放弃追究责任的现状,实现最终C2C交易市场中,卖方公开身份,而买方主动追究责任的良好交易模式。Based on the perspective of concealing identity, this paper constructs C2C market evolutionary game model by using evolution ary game copy dynamic method. Then, it use this model to analyze strategy choice whether the sellers may conceal the identity and whether the buyers may blame on C2C e-commerce market. The result shows that desired stable strategy will be achieved by taking some measures, such as adjusting default penalties of the seller, rewarding the buyers＇ supervising and reporting sellers ＇ fraud. All these will lead to the change on the status quo that buyers are waiver of responsibility for concealing identity fraud sellers, achieving an ultimate ideal state that sellers public the identities and the buyers tabe the initiativelv to nursue account on C2C e-commerce market.

关 键 词：电子商务 C2C 进化博弈 交易模式 隐匿身份 

分 类 号：F713.36[经济管理—产业经济] F274