市场导向与企业间信息共享:信任的中介效应研究  

Market Orientation and Interfirm Information Sharing:The Mediating Role of Trust

作　　者：高展军[1] 王龙伟[2] 董广茂[3] 

机构地区：[1]西北政法大学经济管理学院,西安710063 [2]西安交通大学管理学院,西安710049 [3]西安工业大学经济管理学院,西安710032

出　　处：《情报杂志》2011年第12期191-196,F0003,共7页Journal of Intelligence

基　　金：国家自然科学基金项目"企业间知识转移的创新性质研究:知识结构的视角"(编号:71072158);陕西省软科学项目:陕西省"军民融合"高新技术企业创新网络发展研究(编号:2010KRM60)

摘　　要：基于市场导向和企业间关系研究文献,探讨了企业间合作情景下市场导向对企业间信任和信息共享的影响,在理论上指出企业间信任在市场导向与企业间信息共享之间发挥着中介作用。利用122家企业样本数据,采用多阶段线性回归法的研究支持了理论预期,表明市场导向对企业间信任和信息共享有促进作用,并且企业间信任对市场导向和信息共享之间的关系产生了部分中介作用。从而市场导向不是单纯地直接导致企业间信息共享,市场导向还会通过促进企业间信任,而促进企业间信息共享。Drawing from literatures on market orientation （MO） and interfirm relationship, this study discusses the effects of MO on interfirm trust and information sharing in the context of interfLrm exchange relationship, and suggests the mediating role of trust properly exists between market orientation and information sharing. The results from multiple regressions based on the data collected from 122 Chinese firms suggest that MO is positively related to trust and information sharing. More specifically, trust plays a partially mediating role in the relationships between MO and information sharing. Thus although MO can directly affect information sharing ,trust should be emphasized in the interfirm exchange relationship because it is trust that allows market orientation to have an indirect effect on information sharing.

关 键 词：市场导向 信任 信息共享 中介效应 

分 类 号：F406.11[经济管理—产业经济]