从社会学的场域解读媒介体育现象  

Commensalism and Contradiction: Explaining the Media Sports in the View of Sociological Field

作　　者：冯现玲[1] 王章明[1] 杨昌美[1] 

机构地区：[1]浙江师范大学体育与健康科学学院,浙江金华321004

出　　处：《体育科学研究》2011年第6期15-19,共5页Sports Science Research

基　　金：浙江师范大学体育与健康科学学院学生科研项目

摘　　要：大众媒体处于社会文化、经济价值、受众诉求等复杂的互动网络中,背负着来自各利益主体的多重重压。如何在多元的利益体系中寻求自身经济、文化价值的实现?以媒介体育现象为例,将其置于冲突论的社会学理论视角之下,运用文献资料法、逻辑分析法、专家访谈等研究方法,探讨在目前的文化语境影响之下媒介体育的生存模式,以期打破原有的理论惯性,从社会学的场域中把脉媒介体育的建构过程。Mass media in the interaction consists of the social culture, economic value, the audience appeal, and so on. How to realize the economic and culture value in multivariate interests system？ Take the media sports as an example, in the perspective of conflict theory, from its production process of several purposes, this paper discusses its survival modes under the influence of the current cultural context, hope to break through the original theory inertia, and comprehend the manufacturing operation of media sports in the view of sociological field.

关 键 词：媒介体育 呈现 冲突论 文化生产 

分 类 号：G80-05[文化科学—运动人体科学]