南京市城市居民对乡村旅游发展的感知及旅游行为研究  

On the Perception of Rural Tourism Development and Tourism Behavior of Urban Residents in Nanjing City

作　　者：万绪才[1,2] 丁敏[1,2] 张钟方[1] 赵君[1] 董郭静[1] 

机构地区：[1]南京财经大学旅游管理系,南京210046 [2]南京财经大学旅游发展研究中心,南京210046

出　　处：《地域研究与开发》2011年第6期102-105,110,共5页Areal Research and Development

基　　金：国家社会科学基金项目(11BJY123);江苏省教育厅哲学社会科学基金项目(07SJD790010)

摘　　要：运用问卷调查法和基于SPSS软件的统计分析法,以南京市为例,从城市居民感知视角考察乡村旅游的发展情况。从旅游偏好、旅游频率和空间分布等方面探讨城市居民的乡村旅游行为特征,并进一步分析了乡村旅游的知晓度、居民对各乡村旅游点开发水平的感知与其空间分布之间的相关关系,以及居民对乡村旅游发展总体印象与旅游频率之间的相关关系。在此基础上,提出南京市乡村旅游发展的有关对策与建议。Based on the questionnaire method and statistical analysis means of SPSS software, this thesis, taking Nanjing City as an example, inquires into the development status of rural tourism from the perception of urban residents. It probes into the characteristics of rural tourism behavior of urban residents from the aspects of tourism preference, tourism frequency and spatial distribution. It further analyzes the relationship between the awareness degree, the urban residents＇ perception of developing level of rural tourism spots and spatial distribution of urban tourists, the relationship between the overall impression of rural tourism development and tourism frequency. Based on these, some related countermeasures and suggestions of rural tourism development are given.

关 键 词：乡村旅游发展 旅游行为 感知 城市居民 南京市 

分 类 号：F592.99[经济管理—旅游管理]