体育比赛的观赏性与体育产业化  

The appreciation of sports game and the sports industrialization of sports

作　　者：程帆[1] 

机构地区：[1]河南大学体育学院,河南开封475001

出　　处：《韶关学院学报》2011年第10期55-58,共4页Journal of Shaoguan University

摘　　要：在当前社会主义市场经济条件下,体育的产业化是一种必然趋势.要使我国体育尽快的市场化、产业化,就必须提高体育赛事的观赏性,这不仅是体育回归本源的需要,也是市场经济条件下体育产业生存和发展的客观要求.提高体育比赛的观赏性,就必须从观众的需求出发,把体育比赛与现代媒体结合起来,注重对赛事的包装,对那些老化的体育项目进行大胆的改造和"嫁接",使之焕发出新的青春活力.Under the current socialism market economy condition,the industry of athletics＇ turning is a kind of inevitable trend.However,make Chinese athletics quickly of the market turn,the industry turn,have to raise appreciating of athletics game sex,this isn＇t only the demand of athletics regression origin but also a market economy condition private parts to teach industry existence and the objective request of development.To raise appreciating of athletics game sex,have to set out from the need of audience,put together the athletics game and the modern medium knot,pay attention to ＂packing＂ to the game.Carry on bold reformation and transplantation to those aging athletics items,make of shining new youth vitality.

关 键 词：体育赛事 观赏性 体育产业化 

分 类 号：G807[文化科学—体育训练]