旅游房地产项目经营绩效特征的实证分析  

A Positive Analysis of Operational Performance Characteristics of the Tourist Real Estate Project

作　　者：孙斌艺[1] 

机构地区：[1]华东师范大学商学院,上海200241

出　　处：《华东师范大学学报（哲学社会科学版）》2011年第6期131-137,154,共7页Journal of East China Normal University（Humanities and Social Sciences）

基　　金：国家哲学社会科学基金项目(10BJY041)的阶段性成果

摘　　要：旅游房地产项目处于旅游业和房地产业相交叉的领域,兼具房地产开发经营和旅游服务的产业特性。计量分析的结果表明,影响旅游房地产项目经营绩效的外部特征因素突出地反映在交通通达程度、自然环境优越度、距中心市场的距离、品牌知晓度和人文景观吸引力等方面,而内部特征因素主要体现在项目投资额、管理者能力、旅游服务认可度、管理者素质及旅游项目吸引力。为提高经营绩效,旅游房地产项目除了改善内部管理外,还需要协调本景区所有项目的关系,营造景区的良好经营环境,这样会更有利于提升本项目的经营绩效。The tourism real estate project is an intersect industry.It has industrial characteristics of real estate development and operation and tourism service.The econometric analysis finds that the outer factors of operation performance are transportation,natural environment,location,brand and attraction of culture landscape,and the inner factors are investment level,ability of managers,tourist service,and attraction of tourism project.If the manager wants to raise his/her operational performance,he/she must not only improve the internal management,but also coordinate all of projects in the whole district.Only when the whole district has fine operation environment,can the project improve its performance.

关 键 词：旅游房地产 经营绩效 特征模型 

分 类 号：F592[经济管理—旅游管理] F293.3[经济管理—产业经济] F224