科普杂志的办刊规律与经营理念探讨——《科学启蒙》办刊得失剖析  

The operational rules and managerial ideas of popular science magazines

作　　者：龚维忠[1] 

机构地区：[1]湖南师范大学出版科学研究所/新闻与传播学院,长沙410081

出　　处：《编辑学报》2011年第6期486-488,共3页Acta Editologica

基　　金：2009年湖南省教育厅科研重点课题(湘教科09A060)

摘　　要：曾经风靡一时的科普杂志,由于"沾染"上传播的同质化"病症",现在仿佛进入了"低迷"状态时期。剖析一种有代表性的科普杂志的办刊个性化特征,其中包括杂志的发展历程、"寓乐于教"的编辑理念,以及经营认知的缺失等3个方面,来探讨科普杂志的办刊规律和经营理念是有其必要性和具有现实意义的。For the phenomenon of communicational homogenization, the once fashionable popular science magazine is on the decline recently. To analyze the individual characteristics of running a typical popular science magazine, it is necessary and of practical significance to study the operational rules and managerial ideas of popular science magazines from three aspects, including its development history, the editing concept of ＂ educating through entertainment＂ and the absence of managerial cognition.

关 键 词：科普杂志 规律 经营 理念 

分 类 号：G237.5-F[文化科学]