体育新闻娱乐化的理论和实践基础初探  

Discussion on Theoretical and Practical Basis of Entertainment of Sports News

作　　者：彭秋林[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215002

出　　处：《体育科技文献通报》2012年第1期125-126,共2页Bulletin of Sport Science & Technology

摘　　要：随着我国传媒事业和体育事业的蓬勃发展,我国体育新闻报道已经呈现了全方位、多层次的格局,激发了学者研究体育新闻的热潮。作为体育新闻的热点研究领域之一,体育新闻发展趋势研究自然是研究的重点,本文从体育新闻娱乐化趋势出发,分析了其可以娱乐化的基础。以期对目前关于体育新闻是否可以娱乐化的争论提供相关参考。With the rapid development of media industry and the sports career,our sportsnews has taken up an omnibearing and multilevelpattern. It has also generated much passion from the expert. As one of the hot research aspects ,reach on the development tendency of sports report should naturally be attached to great importance. This paper,from the tendency of entertainment on sports news, analyzes the theoretical and practical basis of entertainment on sports news in order to give some references on the issue that whether the sports news can be entertained or not.

关 键 词：体育新闻 娱乐化 

分 类 号：G80-05[文化科学—运动人体科学]