物联网时代企业把握网上消费者心理与行为研究  

Research on the Companies to Understand Consumers' Psychology and Behavior in the Era of Internet of Things

作　　者：於志东[1] 

机构地区：[1]西安财经学院商学院,陕西西安710100

出　　处：《华东经济管理》2012年第1期39-41,共3页East China Economic Management

基　　金：2010年全国统计科学研究计划项目"关于网络游戏行为的统计研究"(2010LC64)

摘　　要：经历了2003-2010年互联网科技的高速发展,迎来了物联网高速发展的时代,这必将使得我国网上消费者的心理与行为发生巨大变化,这些新变化给我国企业营销带来了新希望,当今企业如何通过物联网把握网上消费者行为及变化趋势,如何实时掌握网上消费者的互动方式,这关系到企业未来转型变革的关键。With the rapid development of internet technology between 2003 and 2010, the era of rapid development of internet of things is coming, which will make our online consumer psychology and behavior changed dramatically, these new changes bring the new hope to the corporate marketing. Nowadays, how the companies understand the consumer behavior and trends, and how to read the online real-time consumer interaction, all those above are the key points of the companies＇ future transformational change.

关 键 词：物联网 营销 消费心理与行为 互动 M2M 

分 类 号：F492[经济管理—产业经济]