中美商学院门户网站建设的比较分析  

A Comparative Analysis of Portal Websites Building Between Business School of China and America

作　　者：刘维树[1] 蒋录全[1] 杨桦[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030

出　　处：《上海管理科学》2011年第6期111-113,共3页Shanghai Management Science

摘　　要：门户网站是数字校园的重要组成部分,各大高校建立门户网站之后,二级学院也相继建立自己的门户网站,实现学院教学、科研、办公的数字化。学员多样化、社会化以及与企业的密切联系等特点,商学院对高质量门户网站的需求更为强烈。综述了门户网站评价的相关研究,总结门户网站评价指标,构建了商学院门户网站评价指标体系。应用层次分析法对中美二十所商学院门户网站进行了比较分析,发现中国商学院在网站设计、网站内容以及网站功能指标上均有显著差距。中国商学院门户网站应优化站点设计,增强信息组织性,完善校友网络、企业合作网络建设。Portal Website is an important part of digital school. After universities set up the portal websites, secondary colleges have also set up their own portal to digitalize teaching, research, and office activities. Because of diversity and socialization of students and close contact with enterprises, business schools （BS） demand high-quality portal websites more strongly. An evaluation system is built after reviewing and summarizing prior related studies. Twenty BS portal websites in China and America are evaluated by using AHP method and discover there exits significant gaps in web design, web content and site function. China BS portal websites should optimize website design, provide more organized information and improve the construction of alumni and enterprise corporation network.

关 键 词：商学院 门户网站 比较分析 AHP 

分 类 号：G250.72[文化科学—图书馆学]