特许经营的新制度经济学解释  

With the New Institutional Economics Theories to Explain the Theory of Franchising

作　　者：颜华保[1] 

机构地区：[1]广东科技学院,广东东莞523000

出　　处：《科技广场》2011年第10期47-49,共3页Science Mosaic

摘　　要：特许经营是一种现代化的流通组织方式和商业经营模式,归根结底是特许人和受许人之间契约关系的确立。运用新制度经济学理论框架,对特许经营的理论基础进行阐析。Franchising is a modern organization and distribution business model,is the franchisor and the many people affected by the contractual relationship between the established. Using the theoretical framework of new institutional economics, on the basis of the franchise illustrates the theoretical analysis.

关 键 词：特许经营 交易费用 契约理论 产权理论 

分 类 号：F0[经济管理—政治经济学]