华北地区中老年针织毛衫消费需求分析  

Analysis on Consumption Demand of Middle-aged Person and Old Person for Knitting Wool Shirt in North China

作　　者：左艳艳[1] 李金侠[1] 

机构地区：[1]烟台南山学院纺织服装系,山东烟台265706

出　　处：《纺织科技进展》2011年第6期90-92,共3页Progress in Textile Science & Technology

摘　　要：通过对华北地区中老年人对毛衫消费情况的问卷调查,利用SPSS 11.5统计软件对调查结果进行了因子分析和频数分析,从针织毛衫的消费档次、种类与数量、色彩偏好、价格接受度等影响消费的理性因素与感性因素5个角度进行分析,总结出了华北地区中老年针织毛衫消费的需求特点。It designed questionnaire survey for middle-aged person and old person of North China to investigate the consumption situation of wool shirt, used SPSS 11.5 to do factor analysis and frequency analysis for survey result, then it analyzed the retional factor and perceptual factor influencing the consumption, such as the consumption level, the type, the amount, the colour, the price and so on, then it summarized the consumption demand eharaeteristiees for wool shirt of the people in North China.

关 键 词：针织毛衫 感性消费 华北地区 中老年 

分 类 号：F426.86[经济管理—产业经济]