新医改条件下制药企业针对第三终端市场的营销设计——以HALEE制药为例  

The new medical reform under the conditions of pharmaceutical enterprises in the third terminal marketing design——taking HALEE pharmaceutical as example

作　　者：刘长江[1] 

机构地区：[1]海南大学经济与管理学院,海南海口570228

出　　处：《企业技术开发》2011年第11期193-194,共2页Technological Development of Enterprise

摘　　要：新医改对医药行业第三终端造成一定的影响。文章以海南海力(HALEE)制药为例,论述HALEE制药如何适应第三终端的发展变化趋势,有针对性的调整自己的营销组织和营销模式,抢占第三终端市场。The new medical reform of the medical industry in the third terminal to cause certain effect.In this paper, Taking the Hainan HALEE pharmacy as exemple, discusses how to adapt to the trend of the development of the third terminal, targeted to adjust their mar keting organization and marketing model, to seize the third terminal market.

关 键 词：新医改 制药企业 营销设计 

分 类 号：R197.1[医药卫生—卫生事业管理]