黑龙江省农产品营销管理体系存在的问题及对策  

Problems Existed in Agricultural Products Marketing Management System in Heilongjiang Province and the Counter Measures

作　　者：卢明名[1] 

机构地区：[1]绥化学院经济管理学院,黑龙江绥化152061

出　　处：《安徽农学通报》2011年第23期7-9,共3页Anhui Agricultural Science Bulletin

基　　金：黑龙江省教育厅人文社会科学研究项目(项目编号:12512403)资助

摘　　要：随着市场经济的发展,黑龙江省初步建立了农产品营销体系。但目前依然存在一些问题,如:农产品营销管理机构不健全、农产品市场体系基础设施建设差、农产品物流配送体系发展滞后、农产品品牌优势没有形成和信息网络建设薄弱等等,因此,急需构建现代农产品营销管理体系。具体对策:完善农产品营销管理机构的职能;加强农产品批发市场基础设施建设;重视对农产品物流技术的研究;实施农产品品牌战略;加强农业信息网络建设。With the development of the market economy,agricultural products Marketing system was preliminary set up in Heilongjiang Province.But,there are still some problems at present.Such as： Agricultural marketing management institution is not sound;The infrastructure construction of agricultural product market system is poor;Agricultural logistics distribution system development lags behind;Agricultural brand advantages have not been formed;Construction of information network is weak.So,the modern agricultural marketing management system must be constructed in urgent need.Specific measures can be taken as follows： to perfect the functions of agricultural marketing management agency;to strengthen agricultural wholesale market infrastructure;to pay attention to the study of agricultural logistics technology;to implement agricultural brand strategy;To strengthen the network construction of agricultural information.

关 键 词：农产品 营销管理 黑龙江 

分 类 号：F326.5[经济管理—产业经济]