中国毛巾出口贸易研究——兼论毛巾产业特征与发展  

Study on the Towel Export in China

作　　者：胡芳[1,2] 许军[1] 董宏刚 

机构地区：[1]陕西师范大学国际商学院,陕西西安710062 [2]西安际华三五一一家纺有限公司,陕西西安710077

出　　处：《经济与管理》2011年第12期16-20,共5页Economy and Management

摘　　要：毛巾企业要不断致力于向"微笑曲线"后端转移,通过不断塑造自主品牌、提升研发实力、扩大规模龙头企业的国际竞争力以稳定中国的出口市场;同时要发展壮大一部分中小企业,开拓中国毛巾出口的新领域;最终还要淘汰一部分落后无竞争力的毛巾企业,解放产能,促使产业升级,实现产业贸易的良性发展。Towel enterprise will continue to focus on transfer to the back-end of ＂smiling curve＂,through continuous shaping the independent brand,promoting the development strength,expanding the international competitiveness of the scale leading enterprises to stabilize China＇s export market;and at the same time developing a part of the small and medium-sized enterprise,pioneering a new field of China＇s export towel.Eventually we should weed out a part of towel enterprise without competitiveness,liberate the productivity,make industrial upgrading,and realize the benign development of the industry trade.

关 键 词：毛巾 出口 贸易 微笑曲线 

分 类 号：F740[经济管理—国际贸易]