我国民族传统体育开发路径分析——以文化软实力为视角  

Development of Our National Traditional Sports Under the Goal of National Cultural Soft Power Enhancing

作　　者：孙柱兵[1] 李果[1] 

机构地区：[1]贵州省毕节学院体育与健康科学学院,贵州毕节551700

出　　处：《体育研究与教育》2011年第6期78-80,共3页Sports Research and Education

基　　金：贵州省教育厅高校人文社会科学研究项目(10ZC117)

摘　　要：运用文献资料、逻辑分析等研究方法,分析了民族传统体育文化与国家软实力的关系,阐述了在国家文化软实力的提升目标下我国民族传统体育的自信与不足。为了促进和保护民族传统体育良性发展,认为:政府主导、教育传播、媒体宣传、赛事营销和旅游开发是民族传统体育开发的主要路径。The cultural soft strength is manifests national international competitive power the primary factor, The promotion country culture soft strength, the development nationality tradition sports has the necessity. Using literature methods and so on material law, logic analysis have analyzed the national tradition sports culture and the national soft strength relations, elaborated in under the national culture soft strength promotion goal our coun- try nationality tradition sports self-confidence and insufficient, in order to promote with the protection nationality tradition sports benignity development, thought： The government leads, the education dissemination, the media propaganda, the sports event marketing and the traveling development is the national tradition sports development main way.

关 键 词：软实力 文化软实力 民族传统体育 民族传统体育文化 路径 

分 类 号：G80-05[文化科学—运动人体科学]