基于战略成本动因理论的汽车企业竞争力评价方法研究  

Study on Evaluation of Auto Enterprise Competitiveness Based on Strategy Cost Driver Theory

作　　者：门峰[1,2] 王今[2] 

机构地区：[1]天津大学管理与经济学部,天津300072 [2]中国汽车技术研究中心,天津300162

出　　处：《价值工程》2012年第2期122-123,共2页Value Engineering

摘　　要：研究了新竞争环境下汽车企业竞争力的特点,构建了基于成本动因理论的汽车企业竞争力评价指标体系,通过设计调查问卷并应用AHP方法分析了影响汽车企业核心竞争力的关键因素,为提升我国汽车企业竞争力提供有益指导。The paper studies the characteristics of auto enterprise competitiveness under the new competitive environment, constructs the evaluation index system of auto enterprise competitiveness based on cost driver theory, and analyzes the key index influencing the auto enterprise competitiveness by using AHP method through the questionnaire, so as to provide the guidance to improve auto enterprise competitiveness in China.

关 键 词：战略成本动因 汽车企业 竞争力 

分 类 号：F402[经济管理—产业经济]