大型零售商主导产业链的经济绩效——一个基于零售商与制造商交互影响的实证考察  

The Economic Performance of Large Retailers Dominating Industrial Chain——An Empirical Analysis Based on Retailer and Manufacturer Interaction

作　　者：盛朝迅[1] 

机构地区：[1]国家发展和改革委员会产业经济与技术经济研究所,北京100038

出　　处：《商业经济与管理》2011年第12期12-20,共9页Journal of Business Economics

基　　金：国家自然科学基金项目"基于流通创新的生产者服务体系构建"(70673032);国家自然科学基金项目"基于流通创新的贸易增长方式转变研究"(70973049);国家发改委基本业务费课题"中国产业转型升级研究"

摘　　要：传统的经济分析一般仅从制造业视角分析产业链绩效提升的影响因素,但随着大型零售商终端约束能力的提升和市场势力的增强,大型零售商通过多种形式的服务创新和盈利创新,为产业链绩效提升做出了巨大的贡献。文章通过构建一个综合零售商与制造商因素的实证模型,对大型零售商产业链绩效提升作用进行实证分析,研究结果表明,大型零售商因素特别是盈利能力、零售效率、零售商专业化分工水平等对产业链绩效提升作用显著。因此,迫切需要加快流通组织创新,促进零售与制造融合,优化流通环境,提升产业链绩效,改变我国制造业大而不强的产业链分工弱势地位。Traditional economic analysis is generally conducted from the perspective of manufacturers on the impact of performance improvement of the chain.However,it is undeniable that,with the improvement of terminal constraints of large retailers,and the enhancement of market power of large retailers through a variety of situations,the innovation in service and profit management has made a great contribution to the performance improvement in the industry chain.This paper attempts to build an integrated retailer and manufacturer empirical model for an empirical analysis of the role of the industrial chain performance improvement in large retailers.The results show that the profitability,efficiency and the level of retailer specialization are essential for better industrial chain performance.Therefore,there is urgent need to accelerate retailer organizational innovation,promote the integration of retailing and manufacturing,optimize retailer environment,improve the industrial chain performance,and finally change the huge but inferior position of China＇s manufacturing industry.

关 键 词：大型零售商 盈利模式 制造商 产业链绩效 

分 类 号：F710[经济管理—产业经济]