从认知科学到经济学:情绪介入经济决策的内在机理研究  

From Cognitive Science to Economics:Internal Mechanism Study on Emotional Involvement in Economic Decision making

作　　者：卿志琼[1] 

机构地区：[1]南开大学商学院,天津300071

出　　处：《财经研究》2012年第1期72-83,共12页Journal of Finance and Economics

基　　金：中央高校基本科研业务费专项资金项目资助

摘　　要：认知科学中情绪研究的兴起和发展改变了人们对情绪介入经济决策的传统认识。文章在梳理认知科学关于情绪介入决策的基础上,从权变的视角分析了情绪介入决策的权变因素,并阐述了认知科学对情绪介入经济决策研究的渗透和影响。文章认为认知科学对经济学的影响表现为:在研究视角上,可以从认知科学的信息加工视角理解情绪介入经济决策的内在机制;在研究层次上,经济决策的研究从行为层进入到认知心理层和脑神经层;在研究方法上,认知科学的行为实验和脑功能成像技术等方法被运用到经济决策的研究中;在研究模型上,经济学家发展了一些基于具体情绪的决策模型。文章在认知科学的基础上构建了经济学情绪—理性互动决策的概念模型。The development of emotion study in cognitive science has changed the traditional understanding of emotional involvement in economic decision-making. Based on the analysis of relevant literature,this paper studies the contingent factors of emotional involvement in economic decision-making from the angle of contingency and elaborates upon the effect of cognitive science on the study of emotional involvement in economic decision-making. It believes that the effects of cognitive science on economics are represented by research perspective, namely understanding the internal mechanism of emotional involvement in economic deeision-making frnm the perspective of information processing, research layer, namely studying economic decision-making from behavior layer to cognitive psychological layer and brain nerve layer, research method, namely employing some methods of cognitive science such as behavioral experiment and functional brain imaging technique to study economic decision-making, and research model, namely developing some decision-making models concerning specific emotions. On the basis of cognitive science,it constructs the conceptual model of economic decision -making with the interaction of emotion and reason.

关 键 词：经济决策 情绪 信息加工 认知科学 

分 类 号：F091.3[经济管理—政治经济学]