Micro Marketing  

作　　者：Yu Yan 

出　　处：《Beijing Review》2012年第2期44-44,共1页北京周报（英文版）

摘　　要：In November the Chinese movie industry experienced a startling surprise. Love Is Not Blind, a low-budget movie with no prominent director or major star, hit 344.8 million yuan （$545 million） in box office revenue, despite the film＇s budget was only 9 million yuan （$1.4 million）.Micro-blog marketing gives low-budget movies big market access In November the Chinese movie industry experienced a startling surprise. Love Is Not Blind, a low-budget movie with

关 键 词：电影业 市场准入 预算 营销 博客 美元 人民币 收入 

分 类 号：J992[艺术—电影电视艺术]