“新网工程”下农业产业化领域农产品流通组织的培育  

Cultivation of Agricultural Product Circulation System in Agricultural Industrialization under the Operation of "New Network Project"

作　　者：黄彬红[1] 吴海亮 

机构地区：[1]台州科技职业学院,浙江台州318020 [2]黄岩西城街道办事处农办,浙江黄岩318020

出　　处：《台湾农业探索》2011年第6期53-56,共4页Taiwan Agricultural Research

摘　　要：作为"新网工程"四大网络建设的农副产品流通网络体系目前仍是我国农业产业化过程中的薄弱环节,在农业产业化领域培育农产品流通组织,特别是农产品流通龙头企业已成为当务之急。该文分析了只有产业化才能促进农产品流通体系向更高层次的发展——现代流通体系,提出推进农业产业化经营和农村流通现代化的主要力量是龙头企业。在此基础上研究了目前龙头企业参与流通的一些创新销售渠道,提出要提高龙头企业的营销能力,不断创新销售渠道,还需要政府的支持。The agricultural product circulation system is still the weakest part in the course of agricultural industrialization. It is an urgent task at present to develop the agricultural product circulation system, especially the leading enterprises, in the field of agricultural industrialization. The authors suggest that the agricultural product circulation system can grow into modern circulation system only by industrialization, and that the leading enterprises are the main force for promoting the industrial management of agriculture and modernizing the circulation in rural area. Further, the authors discuss several innovative marketing channels that the leading enterprises involve in and conclude that consistent innovation and government support are necessary to improve the marketing force of leading enterprises.

关 键 词：农产品 流通组织 龙头企业 营销能力 

分 类 号：F323.7[经济管理—产业经济]