房地产企业区域布局比较研究  

Comparative Study on the Regional Distribution of Real Estate Enterprises

作　　者：李航[1] 

机构地区：[1]浙江大学房地产研究中心,浙江杭州310027

出　　处：《现代城市》2011年第4期25-26,共2页Modern City

摘　　要：研究分析了万科等近20家房地产企业跨区域扩张发展的布局特征,大多数房地产企业的跨区域布局都依从地理区位角度划分的房地产市场区划。认为企业跨区域布局发展模式各有不同,是由各企业自身的发展阶段和发展战略决定的,应根据企业自身实际选择合适的发展模式。The paper analyzes the layout features of the cross-regional expanded development of nearly 20 real estate enterprises such as China Vanke.It finds that most of the companies divide their real estate market by geographical locations.There are different development models of enterprise cross-regional distribution,which is due to various stages of development and development strategy of the enterprise＇s own decisions.Therefore,it is important for a real estate enterprise to choose the suitable development model according to its own actual situation.

关 键 词：房地产 企业发展 跨区域布局 

分 类 号：TU238.2[建筑科学—建筑设计及理论]