Digital Dividend： The Path Towards Business and Marketing Development  

作　　者：George Mastorakis 

机构地区：[1]Technological Educational Institute of Crete, Heraklion, Greece

出　　处：《Chinese Business Review》2011年第12期1131-1137,共7页中国经济评论（英文版）

摘　　要：Wireless radio spectrum is an important resource that allows for increased business development, throtigh the provision of services using wireless networking infrastructures. Since radio spectrum is limited, an optimal utilization of it is required, by adopting advanced spectrum management methods. The current transition from analogue to digital terrestrial television may act as a unique opportunity, in order to reallocate this valuable spectrum resource. After the transition, a part of the traditional analogue television spectrum bands will be completely released, allowing for the use of this spectrum by sophisticated wireless systems. Furthermore, digital terrestrial television interleaves spectrum bands in order to avoid possible interference between adjacent channels used by broadcasting stations, thus leaving spectrum holes exploited by novel wireless networks, namely unlicensed secondary systems. In this context, this article investigates business and marketing development issues, arising by utilizing released and interleaved television spectrum bands

关 键 词：radio spectrum digital dividend business and marketing development 

分 类 号：TN949.197[电子电信—信号与信息处理] TN92[电子电信—信息与通信工程]