体育影视剧与体育实体间的受众心理桥梁问题  

On Audience Psychology Bridge between Sports Movies & TV Plays and Sports Entities

作　　者：胡蓉晖[1] 黄昌武[1] 

机构地区：[1]湖南工业大学体育学院,湖南株洲412008

出　　处：《湖南工业大学学报（社会科学版）》2011年第6期120-122,共3页Journal of Hunan University of Technology(Social Science Edition)

摘　　要：通过体育影视剧影响人的心理与行为,促进体育实体的发展,需要注意抓住艺术这一竞争优势,获得有志于发展体育实业事主的资助;还需通过体育影视剧中有关体育与健康关系的典型故事,揭示其必然性和吊诡性,使人们心理受到强烈震撼从而自觉锻炼身体,并使其成为体育新项目发明和推广的催化剂。Sports movies and TV plays can boost the development of sports entities through influencing the audience psychology and driving them into sports practice. We should pay special attention to artistry in the movie and plays so as to enlist the support of entrepreneurs who are interested in the development of sports entities to catalyze the invention and the spread of new sports games, as well as to move people to do physical exercises voluntarily by showng them the inevitable dramatic effect sports.

关 键 词：体育影视剧 体育实体 受众心理桥梁 

分 类 号：G80-054[文化科学—运动人体科学] J90-05[文化科学—体育学]