亢州西湖旅游演艺产品开发现状调查研究——以《印象西湖》为例  

Hangzhou Tourism Product Development Survey of the Performing Arts --Take ＂Impression West Lake＂ as an Example

作　　者：袁艺[1] 

机构地区：[1]浙江旅游职业学院艺术系,杭州311231

出　　处：《当代旅游（下旬刊）》2011年第8期87-89,共3页

摘　　要：本文以大型山水实景演出《印象西湖》为切入点，围绕杭州西湖周边的旅游演艺产品展开调研．通过时杭州西湖旅游演艺产品类型及其典型个案《印象西湖》运营、服务的系统分析，归纳其特色与创新，并深入发掘杭州西湖旅游演艺产品存在的问题，从而提出深挖地域资源，塑造品牌形象，宣传营销承载文化等对策与建议，旨在拓展旅游演艺创意产品类型、推广途径，满足旅游者多元文化需求，推动杭州西湖旅游演艺产业的可持续发展。This paperbased on large scale landscape photographs ＂West Lake impression＂ as the breakthrough point, starting research around periphery of Hangzhou West Lake Tourism Performing products, through to the Hangzhou West Lake Tourism Performing products types and typical case ＂West Lake impression＂ operation, service system analysis, summarizes its characteristics and innovation, exploring the problems of Hangzhou West Lake Tourism Performing products, thus put forward the deep regional resources, brand image, marketing culture and countermeasures and suggestions, aiming at developing tourism performing creative product type,promotion way, satisfy tourists multicultural demands, make the Hangzhou West Lake Tourism Performing Art Industry Sustainable development.

关 键 词：旅游 演艺产品 印象西湖 

分 类 号：Q949.208[生物学—植物学]