新农村建设背景下农村旅游市场开发研究  

The New Context of Rural Development Research and Development of Rural Tourism Market

作　　者：饶品样[1] 

机构地区：[1]郑州大学旅游管理学院,郑州450001

出　　处：《当代旅游（下旬刊）》2011年第8期121-123,共3页

摘　　要：促进农民旅游需求能力的实现和消费能力的提高是社会主义新农村建设的重要组成部分。在国内旅游蓬勃发展的今天，开发占中国人口3／4左右的农民旅游市场，不论对刺激国内消费，还是对发展中的旅游业，意义都是十分重大的。文章在分析中国农村居民旅游市场的潜力和特征的基础上，提出了一些具体的开发建议。Promote the realization of farmers＇ ability to travel demand and consumption capacity building of socialist new coun- tryside an important part. Today,with the vigorous development of domestic tourism,it is of great significance to develop peasant tourism market accounting for three-fourths of China＇s population.It is conducive to stimulating domestic consumption and developing China＇s tourism industry.The paper, after analying the current situation and the cause of developing peasant tourism market, forecasts the bright future.Some concrete suggestions are also offered in the paper.

关 键 词：新农村 农村旅游 市场开发 

分 类 号：F59[经济管理—旅游管理]