“有形产品完全电子商务平台”应用构想及现实契机  

Bases of both Theory and Reality on the Application Model of Perfect Electronic Commerce Platform for Tangible Products

作　　者：许文苹[1] 陈通[1] 

机构地区：[1]天津大学管理与经济学部,天津300072

出　　处：《天津大学学报（社会科学版）》2012年第1期14-18,共5页Journal of Tianjin University：Social Sciences

基　　金：教育部人文社科规划基金资助项目(10YAJ630014)

摘　　要：采用企业供应链与价值链理论,依据企业信息建设和信息取用成本增长等现实发展问题,提出了建设和发展公共电子商务平台的必要性和重要意义;针对我国当前电子商务平台职能缺陷,提出了构建信息流、资金流、物流"三流"统一的实时交易应用平台设想,重点从我国经济制度和政策以及消费群体的视角,对构建"有形产品完全电子商务平台"的可行性与重要现实意义予以论证。This paper, with empirical analysis approach, put for ward the bases of both theory and reality on the application model of perfect electronic commerce platform （PECP-TP） for tangible products （TP） , and illustrated PECP-TP＇s significance and scientific rationality. Then the research further displayed the 3 - flows in PECP-TP transactions and its realization design. It also studied the Logistic realization process. From mutual-angle, it argued the reality foundation of develo- ping PECP-TP in our country, and its value in coping with far distance transaction among different economic entities, and the superiority in decreasing the cost in the subscription of information.

关 键 词：电子商务平台 有形产品 营销与管理 供应链 

分 类 号：F062.4[经济管理—政治经济学]