客运专线实行差别定价博弈分析  

Analysis of the Differential Price Method in the Passenger Special Railway Line Based on Game Theory

作　　者：李偲偲[1] 周鹏[1] 吴婧[1] 

机构地区：[1]兰州交通大学交通运输学院,甘肃兰州730070

出　　处：《交通科技与经济》2012年第1期72-73,77,共3页Technology & Economy in Areas of Communications

摘　　要：为制定最优票价政策,实现票价平衡引导客流的杠杆作用,进一步提高票务收入和运营效率,采用差别定价法分析客运专线运输市场的定价问题,运用博弈论的方法进行论证,并探讨按淡季、旺季细分客运专线市场实施不同价格策略的合理性与可行性。通过分析表明,在一定条件下实施差别定价法能增加客运专线运营企业利润,均衡客流。In order to establish an optimal fare policy,to balance and guide the passenger flow with price lever action,as well as to further improve the revenue and operation efficiency,based on the differential price method,the price of transport market of passenger special railway line is analysed,by using the game theory,the method is demonstrated,and this paper discusses the rationality and possibility of differential price policy carried in the market where it is subdivided into busy season and off season.The analysis proves that the differential price method carried on the passenger special railway line could add the profits of enterprises and balance passenger flow.

关 键 词：客运专线 差别定价法 博弈论 票价 

分 类 号：F530.52[经济管理—产业经济]