新古典图案及其在包装装潢设计中的运用  

Neo-Classical Pattern and Its Application in Packaging Decoration Design

作　　者：朱胜甲[1] 

机构地区：[1]安庆师范学院,安庆246133

出　　处：《包装工程》2012年第2期1-4,共4页Packaging Engineering

基　　金：安徽省哲学社会科学规划项目(AHSKF09-10D66);2010年安徽省教育厅质量工程项目(20100695)

摘　　要：针对新古典图案在艺术设计中大量涌现的现象,分析了新古典图案的产生原因、设计方法与特点。指出新古典图案注重从图案纹样的形态构成与构图的组织形式2个方面进行创新,是对古典图案的升华与发展,是视觉艺术新的表现语言。论述了新古典图案在包装装潢设计中的运用主要表现在2个方面:一方面是可以充当体现包装内容物形象、特点、属性的插图;另一方面是可以为包装内容物的图像作衬托,强化商品的形象、特点、属性。According to the phenomenon of neo-classical pattern emerged largely in artistic design, it analyzed the formation, design methods and features of neo-classical pattern. It pointed out that the neo-classical pattern was innovative in the way of morphosis and organization, was sublimation and development, also was new expression language of visual art.It discussed the neo-classical pattern was mainly applied in two aspects in packaging decoration design： as the illustration to embody the image, characteristics and property of packaging, as a background image to strengthen the image,characteristics and attributes of the products.

关 键 词：新古典图案 形态特点 包装装潢设计 运用规律 

分 类 号：J524.2[艺术—艺术设计]