浅谈现代商德建设  

Construction of Modern Business Ethics

作　　者：王宗江[1] 罗继秋 

机构地区：[1]山东商业职业技术学院,山东济南250103

出　　处：《山东商业职业技术学院学报》2011年第6期67-70,共4页Journal of Shandong Institute of Commerce and Technology

摘　　要：商的本质有二,一是人,二是利。德既包含内在的德性也包含外在的德行。现代商德建设的目标是确立为人民服务的道德理念,集体主义的道德意识,"五爱"的道德基本要求。要重点加强公平交易、诚实无欺、敬畏信誉、义利统一等现代商德的建设。Business has two natures, namely, people and benefit. Ethics includes not ol but also extrinsic ethic behavior. The aim of the construction of modern business ethics is to set 1 ving the people, ethic ideology of collectivism and basic requirement of ＂5 - love＂. The constru on fare bargaining, honesty, reputation, and righteousness.

关 键 词：商德浅释 商德溯源 商德建设 

分 类 号：G112[文化科学]