基于传播学理论的福建省农村实用技术远程培训研究  

Research on Fujian Remote-training of the Rural Practical Technology Based on The View of Communication

作　　者：蔡淑芳[1] 吴敬才[1] 蔡培良[1] 雷锦桂[1] 翁伯琦[1] 郑回勇[1] 

机构地区：[1]福建省农业科学院,福建福州350003

出　　处：《福建农业学报》2011年第5期870-876,共7页Fujian Journal of Agricultural Sciences

基　　金：福建省农业科学院科技下乡"双百"项目专题(sbmn1101-7);福建省委省政府为民办实事项目[闽政办(2011)63号]

摘　　要：农村实用技术远程培训是提高农民科技文化素质、培养新型农民、发展现代农业的重要途径之一。农村实用技术培训作为信息传播的一种,有必要从传播学的角度,从信息本身流动的规律出发进行探索。应用信息传播5W模式,从传播主体、传播内容、传播渠道、传播对象和传播效果出发,构建了福建省农村实用技术远程培训的传播模式,详细解析了以政府为主导的传播主体、以农村实用技术为核心的传播内容、以现代与传统媒介为支撑的传播渠道、以农民为主体的传播对象、短期与长期效益相结合的传播效果。根据培训实际进行要素障碍分析,并提出了促进传播主体的资源整合、传播内容的科学实用、传播渠道的功能互补、传播对象的主动参与、传播效果的互利共赢的建议。Remote-training of the rural practical technology is an important way to improve the peasants＇ science-and-technology cultural quality,cultivate new peasants and develop the modern agriculture.Rural practical technology training is an information communication and should be studied from the view of communication and the pattern of information circulating.Using the 5W mode of communication,from the perspective of the five elements including communication subject,communication content,communication channel,communication object and communication effect,the paper builds a communication mode of Fujian remote-training of the rural practical technology.And the paper analyzes the communication subject whose leading role is the government,the communication content whose core is the rural practical technology,the communication channel whose focus is the modern and traditional medium,the communication object whose key is the peasants,the communication effect whose center is the short-term and long-term benefit.And then,based on the training situation,the paper analyzes the obstacle of the five elements.The paper finally puts forward some suggestions such as promoting resources integration of communication subject,practical communication content,complementary function of communication channel,active participation of communication object and mutual benefit of communication effect.

关 键 词：传播学 福建 农村实用技术 远程培训 

分 类 号：G20[文化科学—传播学]