新余城市营销环境分析的SWOT战略  

The SWOT Model Applied in the Analysis of the Urban Marketing Environment of Xinyu City

作　　者：李敏毅[1] 周奕[1] 柳碧清[1] 

机构地区：[1]新余学院,江西新余338004

出　　处：《新余学院学报》2011年第6期8-11,共4页Journal of Xinyu University

摘　　要：作为江西省工业化程度最高、城市化速率最快的城市,新余需要通过制定科学的城市营销策略提高城市的竞争力。采用SWOT模型对新余城市营销环境进行分析,从而准确地了解新余城市营销的优势、劣势、机遇和威胁,或将有助于新余城市营销策略的制定。The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy.

关 键 词：新余 城市营销 SWOT分析 

分 类 号：F290[经济管理—国民经济]