从SWOT分析法探究皖西北地区体育旅游的发展及其路径  

The Development and Path of Sports Tourism in Northwest of Anhui from SWOT Analysis

作　　者：何启安[1] 

机构地区：[1]阜阳师范学院体育学院,安徽阜阳236041

出　　处：《吉林体育学院学报》2011年第6期42-45,共4页Journal of Jilin Sport University

基　　金：阜阳师范学院科学研究资助项目"皖西北体育旅游研究"(2010FSSK13)

摘　　要：为安徽省打破南热、中温、北冷的旅游发展格局,实现安徽省三大旅游板块协调发展战略,在对皖西北地区现有旅游资源梳理的基础上,运用文献资料调研、专家访谈、SWOT等方法对皖西北地区开展体育旅游的优势、劣势、机遇及威胁因素进行了分析,为皖西北地区开展体育旅游、提高旅游业总体发展水平提出了较为合理的建议和对策。For breaking the irrational development pattem and achieving the development strategy of the three tourism sector in Anhui, using literature research, expert interviews, SWOT and other methods, the factors of stengthes, weaknesses, opportunities and threats of developing sports tourism are analyzed on the basis of carding existing tourism resources in Northwest of Anhui. At the end the feasible measures to enhancing the overall level of development of tourism of northwest of Anhui are put forward.

关 键 词：旅游资源 体育旅游 SWOT 对策 皖西北地区 

分 类 号：G80-05[文化科学—运动人体科学]