指向认知个体的印刷出版物信息传递研究  

Research on Information Communication of Printed Publication Pointed to Cognitive Individual

作　　者：洪缨[1] 

机构地区：[1]中国矿业大学艺术与设计学院,江苏徐州221116

出　　处：《重庆大学学报（社会科学版）》2011年第6期90-95,共6页Journal of Chongqing University(Social Science Edition)

基　　金：教育部人文与社会科学研究一般项目"立体出版物多元空间理论与结构装置优化设计研究"(10YJC760027)

摘　　要：印刷出版物的传递行为是一个被信息传递链制约的综合过程。对内,它受控于记录工具、传播载体、信息载入和编排方式,更被认知个体视觉系统的生理和心理知觉所左右。对外,社会进步与变革促就印刷媒介发生巨变,信息变革反过来又推动社会的进步与发展,加速科学技术向前迈进的步伐,在受到现代电子信息传播媒介的大力冲击下,印刷出版物信息的设计、传播、接收模式又必然呈现多元态势方可应对现实环境与认知个体的需求。Printed publication transfer behavior is a comprehensive process that be restricted by information transmission chain. Internally, it is controlled by the recording medium communication carrier, the way of informa- tion loading and arrangement, and more dominated by cognitive individual physiological and psychological percep- tion of visual system. Externally, the social progress and changes promote a dramatic change on the print media, the information revolution, in turn, propels the society forward, accelerates the pace of science and technology for- ward. Under the strong impact of modern electronic information communications media, the printed publications in- formation design, communication, receiving mode will certainly present the multiplex situation that can handle the reality and cognitive individual requirements.

关 键 词：印刷出版物 信息传递 外力与内因 认知个体 多元化模式 

分 类 号：G230[文化科学]