《非诚勿扰》策划与运作分析  

Analysis of "You Are the One" Scheme and Operation

作　　者：戢桂荣[1] 任毅[2] 

机构地区：[1]漳州师范学院新闻传播系,福建漳州363000 [2]漳州师范学院中文系,福建漳州363000

出　　处：《石家庄铁道大学学报（社会科学版）》2011年第4期77-81,共5页Journal of Shijiazhuang Tiedao University（Social Science Edition）

摘　　要：江苏卫视婚恋交友节目《非诚勿扰》获得了较高收视率。其前期策划中精准的受众定位和情感特色定位,严肃性与亲近感相融的主持气质,中西化合的结构形式,个性赤诚的嘉宾选择,电视、平媒、网络的多元融合;运行阶段中强调机智内敛的主持人素质,犀利睿智的分析员设置,以热点话题作为节目卖点,点缀歌舞魔术相声真人秀的多元融合,利用网络做好节目后期跟进。这些经验对国内卫视节目制作与发展具有借鉴价值。marriage dating show on Jiangsu Satellite TV, ＂You Are the One＂, has received high ratings. Its pre-planning phase is characterized by the precise positioning of the audience and the emotional characteristics, the hostingtemperament blending intimamacy and seriousness, its structure that compounds Westerns and Chinese styles, the guests chosen with sincerity and personality, and the integration of television, print media and multi-network. Its operational phase emphasizes witty and restrained quality of the hosts, sharp and wise analysts and hot topics, dotted with comic song and dance and magic shows. In addition, the program is followed up through the Internet. The experience of this program is of useful reference value to domestic TV program production and development.

关 键 词：《非诚勿扰》 节目策划 主持搭配 多元融合 网络跟进 

分 类 号：G223[文化科学]