产业链重定位视角下对我国网上书店发展的思考  

Consideration for the Development of China's Online Bookstores from the Perspective of Re-Orientation on the Industry Chain

作　　者：陈诚[1] 程蕾[1] 

机构地区：[1]华中师范大学信息管理系,湖北武汉430079

出　　处：《软件导刊》2011年第12期10-12,共3页Software Guide

摘　　要：伴随着市场竞争的加剧,数字出版产业链上各方采取不同的策略寻求各自的发展道路:打破传统的行业边界,互相渗透业务,彼此争夺利益。我国网上书店的发展必须利用这种趋势。基于在数字出版产业链上重定位的视角,提出网上书店的发展思路:整合上游内容提供商、加强自身建设,联合移动网络运营商。As the competition of the market becomes fierce,all the parties on the industry chain of the digital publishing are making relevant strategies for the sake of development ：they are breaking down the traditional boundaries of different industries,infiltrating others＇ business,sharing others＇ profits.The development of China＇s online bookstores has to be based on this premise and tendency.Based on the perspective of re-orientation on the chain industry of digital publishing,this paper has made some suggestions for the development of online bookstores： integrating contents-provision organizations,emphasizing on the improvement of themselves,cooperating with the mobile networks providers.

关 键 词：网上书店 发展 数字化出版 产业链 重定位 

分 类 号：F724.6[经济管理—产业经济]